Adobe systems has announced a report that examines how global website traffic and engagement differ when the visitor is on tablet,smartphone or PC.According to the report,tablet devices will generate more web traafic than smartphones by early 2013 and that consumers find browsing websites on tablets nearly as engaging as on PC's.
The results indicate that tablets have become a channel very distinct from smartphones.While apps have proven to be a highly valuable and important component of a mobile strategy,companies will invest in optimising mobile webpages for the growing and affluent tablet demographic.
Another finding indicates that the share of a website visits from a tablets grew about ten times faster than smartphones in the first two years after market introduction and more than 300 percent last year.The rapid growth is driven by both higher rates of tablet shipments and a disproportionately higher number of website visits per tablet than smartphones.
The results indicate that tablets have become a channel very distinct from smartphones.While apps have proven to be a highly valuable and important component of a mobile strategy,companies will invest in optimising mobile webpages for the growing and affluent tablet demographic.
Another finding indicates that the share of a website visits from a tablets grew about ten times faster than smartphones in the first two years after market introduction and more than 300 percent last year.The rapid growth is driven by both higher rates of tablet shipments and a disproportionately higher number of website visits per tablet than smartphones.
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